Hi, I’m Pum.

I’ve had many roles during my 20 years in product design. To sum up what drives me, I love creating simple & meaningful experiences for people.

Web Designer ❯ E-commerce Web Designer ❯ Webmaster ❯ Web Experience Supervisor ❯ Sr. UX Designer ❯ Principal UX Designer ❯ Sr. UX Manager ❯ Principal Product Designer = Product Design Professional

Areas of passion

User
Experience

User Experience Strategy

Interaction Design & Usability

User research & insights

Human-AI Interaction Research

Design
Methodology

User-Centered Design

Design Thinking & Problem Framing

Collaborative Design & Co-creation

AI-Driven Solution Ideation

Agile & Iterative Development

Design Leadership
& Influence

Complex problems solving through user empathy

Translating business goals into effective design.

Empowering teams to embrace user-centered design.

Communicating and collaborating with stakeholders.

Personal Passion

Photography | Mechanical things | Travel & exploration | Designing & Making with Emerging Technologies

About

It’s not work if you like what you are doing.

Recent projects